Museums on Youtube

Using social media websites such as YouTube, flickr, Facebook and twitter are great ways for museums to reach out to their audience.  The principal museums in New York, The Metropolitan Museum of Art, American Museum of Natural History, Guggenheim, MOMA, The Frick Collection, Brooklyn Museum, and the Whitney Museum of American Art have Facebook pages with thousands of fans as well as You Tube channels.  These channels, like MOMA Video and Whitney Focus, give the public a window into the museums’ different exhibits and programs

It also works the other way around.  In 2006, the MOMA’s curators posted clips of finalists for its retrospective of the Residents.  The public was asked to evaluate eleven videos, and based on that the museum decided which works it screened.  That same year, London’s Saatchi Gallery sponsored its “first reader-curated contemporary art show,” in which online voters selected the participants.  In this respect, it is interesting to see how online communities have an impact on the offline world as museums reach out to new generations of art fans.

What I am curious about; however, is how come these New York museums do not feature a link to their online social media pages and channels? I wonder what the strategic purpose of this is.

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