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Tag Archives: advocacy

  1. Under the Hood of Global Climate Action December 27, 2009

    As the dust settles on the Copenhagen Summit, it has become increasingly clear that we are witnessing the birth of a new form of advocacy, where digital tools are enabling citizens organisations to act collectively across borders, respond rapidly and empower their supporters to take the lead in delivering content where its needed. This Article looks under the hood of global climate advocacy and uncovers some of the innovative digital tools which are supporting mass mobilisation and advocacy at the Cop15 summit.

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  2. MTV Staying Alive: Innovative Campaign Approaches December 14, 2009

    Back in 1981, MTV launched a platform for popular culture dissemination that had previously never been explored.  A “VJ” and providing a video-based platform for bands and musicians was an entirely new style of broadcast programming that united people with their musical interests on television. In the near 30 years MTV has been in operation, [...]

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  3. Spreading a Message One Facebook Friend at a Time December 14, 2009

    Just a few years ago, Facebook was still the place to keep tabs on next weekend’s party line-up or to find out what your friend’s cousin ate for dinner last night.  For some it still serves such “social networking” purposes.  But for others, it is a tool, a means through which to deliver a message [...]

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  4. NGOs recruit bloggers to help change the world November 15, 2009

    The online revolution is transforming NGO advocacy at major international summits. Learn about a new project which is harnessing the power of blogging to help build a fairer more just world.

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  5. For Small Non-Profits, Is Making the Time to be Online Really Worth It? October 12, 2009

    Can online social networking and website interactivity really help a small non-profit in Guatemala fundraise and get its name out? Or is it not really worth it?

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