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Tag Archives: NGO

  1. Under the Hood of Global Climate Action December 27, 2009

    As the dust settles on the Copenhagen Summit, it has become increasingly clear that we are witnessing the birth of a new form of advocacy, where digital tools are enabling citizens organisations to act collectively across borders, respond rapidly and empower their supporters to take the lead in delivering content where its needed. This Article looks under the hood of global climate advocacy and uncovers some of the innovative digital tools which are supporting mass mobilisation and advocacy at the Cop15 summit.

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  2. MTV Staying Alive: Innovative Campaign Approaches December 14, 2009

    Back in 1981, MTV launched a platform for popular culture dissemination that had previously never been explored.  A “VJ” and providing a video-based platform for bands and musicians was an entirely new style of broadcast programming that united people with their musical interests on television. In the near 30 years MTV has been in operation, [...]

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  3. Oxfam Mexico: pushing the limits October 12, 2009

    Like many developing countries, Mexico is lagging behind the technological and digital revolution. Only around 20 percent of the population has Internet access, and about 28 percent doesn’t even have a computer. However this trend has been changing and more and more people, particularly youth, are using various platforms and social networks, and have demonstrated [...]

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  4. Power of Social Network Media Links in Korea October 12, 2009

    Does posting articles on a blog really change the world? Does it matter that people click video clips or track back to make an impact? Currently, we live in a digital age, and the Internet has become an integral part of people’s daily routines. Therefore, many organizations use the Internet as a primary tool to [...]

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