Tag Archives: social media
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MTV Staying Alive: Innovative Campaign Approaches December 14, 2009
Back in 1981, MTV launched a platform for popular culture dissemination that had previously never been explored. A “VJ” and providing a video-based platform for bands and musicians was an entirely new style of broadcast programming that united people with their musical interests on television. In the near 30 years MTV has been in operation, [...]
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Spreading a Message One Facebook Friend at a Time December 14, 2009
Just a few years ago, Facebook was still the place to keep tabs on next weekend’s party line-up or to find out what your friend’s cousin ate for dinner last night. For some it still serves such “social networking” purposes. But for others, it is a tool, a means through which to deliver a message [...]
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Graduate Association Employs New Social Media Technologies to Broadcast Message, Raise Funds December 13, 2009
The Association of Graduates for the United States Military Academy at West Point, New York is a non-profit organization that has recently forayed into new social media platforms in an effort to increase its global outreach and fund-raising opportunities.
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Twitter! So Far So Good December 12, 2009
The world-renowned new media service products from the U.S have been battling it out in Korea. In fact, Second Life, a free 3D virtual world developed by Linden Lab where users can socialize and connect through the Internet, was withdrawn from Korea market; Barunson Games, which has been in charge of serving Second Life in [...]
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Can a single website move you to take action? November 22, 2009
Causecast.org is an online portal that attempts to join media, philanthropy, social networking, entertainment, and education to move people into action around various social causes. The online community connects users to other users, charities, NGOs, leaders, and brands that interest and inspire people through video, messaging, and various content sharing opportunities. The organization was founded [...]
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Mexican protesters go digital: the #internetnecesario experience November 16, 2009
Social networks have become the new public spaces for debate and accountability It all started in a tweet. After Mexican President Felipe Calderón announced his tax package proposal for 2010 last month, which among other things suggested taxing telecommunications with a 4 percent tax for considering them “a luxury,” Alejandro Pisanty, a professor of UNAM [...]
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A Small Innovation in Korean Music Industry November 16, 2009
Epik High, the Korean hip-hop group, established its own label called Map the Soul and opened its official website (http://www.mapthesoul.com) on March 18, 2009. The group distributed this news to various Korean media, writing, “The cost of an album rises, regardless of the artists’ intention, when the album is produced and sold traditionally. The price [...]
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NGOs recruit bloggers to help change the world November 15, 2009
The online revolution is transforming NGO advocacy at major international summits. Learn about a new project which is harnessing the power of blogging to help build a fairer more just world.
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A Two-Front War: Maintaining a Community of Practice with Institutional Resources from Above and Member Support from Below November 8, 2009
In attempting to maintain a community of practice, the facilitators must acquire assets from the larger institutionalized organizational environment, yet remain legitimate and relevant to community members.
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Power of Social Network Media Links in Korea October 12, 2009
Does posting articles on a blog really change the world? Does it matter that people click video clips or track back to make an impact? Currently, we live in a digital age, and the Internet has become an integral part of people’s daily routines. Therefore, many organizations use the Internet as a primary tool to [...]
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Social Media in a Large Government Organization October 11, 2009
A small group of junior officers in the U.S. Army started a website to facilitate the sharing of knowledge. Having grown in size and popularity over several years, the MilSpace networks now take advantage of social media to serve as a key Community of Practice within the larger parent organization.
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Michael Cervieri